In 2014, I started training people in person. Over the next four years, I spent thousands of hours on the gym floor, and created hundreds of pieces of content.
In 2018, I finally made the leap. I quit the gym to go all in on the online coaching company and content hub I’d been building in my head since 2011.
As our team continues to grow and reach more and more people all over the world just like you, I’m still in awe that I get to serve this amazing community.
Just like me, everyone who works with our coaching team seems to have a deep disdain for the thought of being mediocre or average.
Since I began coaching, I've been obsessed with learning as much as possible to improve both my own training and nutrition, and the coaching I provide clients. I love and believe in this process so much, and I love seeing my clients stack up wins and meet their goals as well as become the most confident versions of themselves.
We tailor our science-based, human-centered system to every person that’s in front of us. We listen first and then design.
Nutrition is a collaboration and is based on what you like to eat, when you like to eat, and how you like to eat. We take that knowledge, and then we tailor the perfect plan that gets you to your goal. And teach you how and why it works.
Your training should be backed by science and proven by experience. But it shouldn’t be bland or dogmatic. We don’t believe in “best” movements or rep and set schemes. We know that the best program is tailored to your unique goals, volume needs, and biomechanics.
The job of the coach is to get you to where they want to go. Our aim as coaches is to always over-deliver through education, attention to detail and build a genuine relationship with you. We don’t just prescribe, we teach the reason behind the movements and protocols we prescribe for you.
Ever heard the saying “If you’re not assessing, you’re guessing?” It’s 100% true when it comes to changing your physique. Daily accountability and tracking for your macros, movement, sleep, recovery scores, body measurements, progress pictures, and much more ensure you progress and GET RESULTS!